Raw Talent Podcast S3, Episode 1 with Swedish Stockings co-founder Linn Frisinger
Updated: Dec 10, 2020
Join me in discovering how Linn Frisinger is revolutionising the hosiery industry. After studying Economics, Linn worked in the financial sector for 3 years and found herself wondering how she could follow in the steps of her entrepreneurial father and grandfather. Then she watched The Light Bulb Conspiracy, which really got her thinking.
Following some initial research, Linn discovered that the nylon yarn used to produce most modern pantyhose is created from an environmentally harmful petroleum-based manufacturing process that leads to damaging carbon emissions. She wanted to take action and create something more sustainable that reflects quality, lasts longer and has better design and packaging to encourage people to take care of their tights. With no previous fashion experience, she started by researching and investigating the industry and reaching out to manufacturers, which led to the creation of Swedish Stockings with co-founder Nadja Forsberg.
Swedish Stockings convert pre-consumer and post-consumer nylon waste in a way that is much less harmful to the environment than traditional nylon production. They wanted to look at the entire lifecycle and searched for the best possible production in Italy, driven by solar panels using minimal chemicals and purified water that goes back into the land. A few years ago they launched Innovations by Swedish Stockings looking at transportation, the best materials and production processes and recycling.
The ultimate goal is to turn recycled tights into new tights, however, it isn't yet possible to separate elastane and nylon. With their recycling club proving very popular with consumers, they take tights from any brand and turn them into an alternative product through the Innovations by Swedish Stockings concept. From Tights to Tables is one of the innovations aimed at creating something very contemporary that people can see and feel.
They also repurpose plastic bottles which are collected and shredded into fine particles before being mechanically recycled into plastic pellets and turned into yarn, which becomes a new pair of tights. Linn says we're not far away from having global vending machine style drop-off points at places like supermarkets, where people can conveniently donate their tights, stockings and socks. She also highlights the importance of cross-industry collaboration to encourage further efficiencies as a way of closing the loop. Inspired by Tesla, the goal is to change the entire hosiery industry and be known as the original sustainable hosiery brand always at the forefront of innovation.
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