BUILD A MARKET RELEVANT PORTFOLIO AND SHOWCASE THE BEST OF YOUR WORK
Presentation is important and worth investing in. It demonstrates that you take pride in your work. Ditch the old uni portfolio if it’s seen better days and avoid the use of stationary folders, instead invest in a professional portfolio.
Prat portfolios are affordable and very popular and easily available from a wide variety of online sources including London Graphics, Cass Art and Portfolios Plus. If you are looking for a long term investment
Whichever your preference, make sure you opt for high-quality glass clear polyester sleeves to off-set your work to the max as there is no grain or colour distortion from the plastic. If your existing sleeves are looking tired, replace them.
WHERE TO BEGIN
As a designer your portfolio is an essential tool in your armoury.
You can work smart by collating your work throughout the season or by dedicating a weekend, so that you don’t have a mountain to climb when you are looking to move on.
Here’s a myth killer… your work does not need to be confined to one book! And no, no-one will be bored looking through your work. If your career is established and your visual history is relevant, it is absolutely fine to take along several books.
We often recruit for luxury brands and the designers in this sector come and see us with their spinners and a book per job providing a great insight into their skills and achievements.
It needs to be chronological, start with your most recent work and go backwards. Each season and trend should start with a mood board and fabric & colour palette followed by your designs in either CAD or illustration format depending on how you work, supported by flat drawings and enhanced with fabric swatches.
Mood boards, fabric and colour palettes can be a one-page or two-page affair, keep it honed and to the point. It is really important to show key inspiration, colour and texture as this shows off your eye for what’s relevant.
Write the season against each page for easy viewing and include relevant text on your mood boards to highlight the theme. This demonstrates attention to detail and connects seasonal key information in the mind of the viewer!
Aim to show a comprehensive representation from the most recent two seasons (spring/summer and fall/winter), including any best sellers and any work that was on target, but maybe didn’t get selected. For previous seasons, pull together your best bits along with any past best sellers.
MOOD, FABRIC, COLOUR
Feel free to include any look book or editorial images to support your design work keeping in mind it’s your actual drawings, whether hand sketched or created by CAD, that people want to see and which enable you to be competitive.
Add fabric swatches and trims where appropriate, so that your book isn’t totally flat. A swatch next to a design brings it to life! For knitwear, include yarns and for print include any strike-offs.
Avoid fancy paper and overly complicated presentation styles. Keep it simple!
No need to add your CV to your physical portfolio, you can have a loose copy to hand.
Do add a couple of technical sheets to demonstrate your awareness of garment construction and skill in designing a commercially viable garment.
If you have been collecting ideas in sketch books, people always love to look through random inspiration, fabric/print/texture ideas and doodles which shows your ability to think on your feet and capture a vision. This is a powerful tool!