Alexandra Williams has a sharp eye for style and an eternal love of all things fashion.

 

As a natural athlete, she studied Sport Science at Brunel University whilst feeding her passion for clothes with a retail role at Jigsaw. Following graduation Alex, joined the customer service team at Jigsaw's Head Office and regularly assisted the buying, design and fit teams. A move into recruitment then transpired followed by an opportunity to head a business development and sales team for b2b iSUBSCRiBE magazine.

 

With a growing family and the need for flexibility, Alex left to set up a freelance styling business and reimmerse herself in the world of fashion completing a styling course at the Style Council Academy and dressing individuals and curating and cleansing wardrobes working alongside a stylist friend dressing celebrities and royalty.

 

During the pandemic, Alex added strategic consultancy alongside her work as a stylist before a chance call with Fiona at Fashion Heaven Inc. led to an opportunity to work with a like-minded individual in combining her love of fashion with her experience in business harnessing her entrepreneurial drive, sales expertise, people-centric values and results-driven approach to any project or task.