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Born and raised in SW London with her younger sister, Fiona Abrahams adored fashion from a young age, inspired by the beautiful gowns and outfits from the 1960’s and 1970’s discovered in her mother’s wardrobe.

Given scraps of fabric by her Aunt as a young girl, she made a wardrobe for her dolls, to the astonishment of her parents and a passion was born! Upon leaving school, she went onto study fashion at UCA Epsom specialising in tailoring design and construction in a class which included the incredible talent of Nicholas Oakwell founder of Nicholas Oakwell Couture.

Her career began in bespoke luxury interiors working for a family friend and fine artist before quickly progressing into fashion and into the realms of fabric buying and wholesale sales before a chance meeting led to an opportunity to join Designer Resource, a niche recruitment agency in 1999.


Over the next 5 years, Fiona worked in a small team on global opportunities with brands such as Nike, Puma, Levi’s, Calvin Klein, Topshop, M&S, Abercrombie & Fitch, G2000, Ripcurl, Dewhirst, DKNY, Dolce & Gabbana, Vanessa Bruno, Timberland, Esprit and many more before moving on to Freedom Recruitment founding their international division.

A year later she joined Four Seasons Recruitment and developed their Wholesale, Design & Production division. 3 years on the global financial crash led the company to make significant redundancies. Despite the economic climate, people were keen to continue working with her.


With authentic in-house opportunities seemingly scarce, encouraged by longstanding clients and candidates, Fashion Therapy was born in 2009. The business then ascended to Fashion Heaven Inc. in 2014 at the end of a collaboration with an Australian recruitment company.

Valuable experience banked, the business continues to go from strength to strength adapting to the ever-evolving market, whilst remaining focused on Luxury, Fashion and the Creative Industries.

Today we partner with an international array of emerging and established contemporary and luxury brands and one or two key suppliers. We work with precision and expertise to source and introduce talented individuals from interns to senior executives and every level in between harnessing the art of objectivity. Businesses are about people and Fiona has an innate instinct for matching both.


With a wealth of experience and a global network she has recruited for roles in the United States, Europe, Far East, Middle East, Australia and New Zealand throughout her career gaining a truly international perspective and understanding of regional and cultural nuances.


"Fiona is a highly talented and credible consultant I’ve had the pleasure of working with. Her knowledge of the fashion industry is second to none, her contacts are incredible and I would have no hesitation in recommending her to anybody inside or trying to get into the fashion industry. Her approach to recruitment is focused on finding the right match for her candidates based on their feedback and experience. I found an excellent opportunity through Fiona to work with an inspirational Creative Director and creative team leading to long lasting friendships! Thank you Fiona!!"

Head Office Manager

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