Fiona Abrahams
Aug 17, 20201 min
Updated: Aug 24, 2020
Series 2 of Raw Talent kicks off with part two of the conversation with Constantinos Tsikkos, deep-diving into his vision of how the fashion landscape will look as our lives adjust to a pandemic induced rollercoaster normality. How large-scale retailers and brands are being disrupted and will need to embrace innovation and collaboration to survive and how a more discerning consumer has been emerging in the last few years, sparking a wave of new small independent brands on a mission to make a positive environmental and social impact by driving sustainability, while offering a point of difference and a more considered product.
We discuss how retailers can seamlessly merge offline and online experiences as showcased by Swedish streetwear brand Tres Bien through their virtual store tours on Zoom https://tres-bien.com/. And we explore the importance of brand messaging; being informed, being agile and showcasing sustainability, prioritising your community and harnessing consumer loyalty.
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